Values, Leadership & Passion

Storefloors has been in the commercial flooring business since 1994, specializing in economical custom solutions for both retail and restaurant chains. In 1992, a global retailer, The Athlete’s Foot, hired Earl Wasserman to address multiple flooring issues that plagued their stores. Earl performed an in-depth analysis and submitted a report providing unique, practical solutions to each concern. Very impressed with solutions provided, The Athlete’s Foot hired Earl to implement his solutions and thereby enhance the in-store shopping experience for their customers. This creative ingenuity led to the founding of Storefloors in 1994 and The Athlete’s Foot remains a client today.

Earl’s background includes extensive experience in retail, construction, flooring installation and distribution. Prior to Storefloors, his floor covering career included contracts for high profile projects such as The Georgia World Congress Center and The Georgia Dome. After 4 years in business, Earl took on partner, Stephen Scott, to help him grow the business. Stephen had extensive flooring experience with major manufacturers, such as Interface, Mohawk and Mannington; and he had also led a start-up company to success.

Storefloors delivers the ultimate customer service experience with honesty and integrity.  Almost 50% of the business is organically grown from strong relationships with clients and their referrals.

Storefloors started in the business working strictly with retail and has now expanded to also work with restaurants, hospitality, healthcare, and other multi-unit national accounts. After 25 years of business, the original business model remains mostly intact.